Small Business Marketing Solutions - Site Updates
No update for over 2 weeks - yikes I am slipping.
Even with the Christmas break - 2 weeks is much too long between site updates. Not that it means that there has been no activity in that time. There has been quite a bit of subtle (we hope) but significant restructuring going on.
Our aim has been to provide a more consistent structure for the ongoing expansion of the site. We also want to improve some of the search engine optimisation for a few pages.
A new page - Marketing Strategy - has been added. This page should provide a logical hub to access lots of different marketing tactics and techniques. Work is well advanced on content and one supporting article has been added.
The title of the internet marketing page has been changed to ‘Marketing Online’. Marketing online is much closer to the ethos of our site - we really don’t want to be internet marketers competing with the likes of Ken Evoy, Corey Rudl, Yanik Silver and the like. Marketing online also sports a much better supply demand ratio (the competition is not as fierce 
The articles and download page has been split. The Article page is titled ‘Marketing Articles’ - again a phrase with much improved supply demand ratio.
Articles will remain free to download, copy and redistribute as long as full attribution, including a live link back to this site, is retained.
The downloads page will require registration and log-on to use in future. An offsite auto responder account has been set up with getresponse.com. The flexibility provided is much better than most of the competition and at a keener price.
Visit the marketing strategies page and take a look at the articles and pages accessible from there. The latest update concerns how to get the very most from your attendance at trade shows.
Slightly less positively, the RSS feed has been put on ice until SBI provides a native RSS solution. The work around, while highly functional, required just a little too much work. Most of the updates that would have been posted there will be posted here and in our blog Breakthrough Business Growth.
Wow, all that in 2 weeks of part time work. And much more to come. See you soon.
